Customer Segments Specialist

ROLES AND RESPONSIBILITIES:

• Regular collaboration with Group, LBU and Partners for the alignment of strategies and integration of plans and initiatives.  If warranted, manages cross-functional teams in the execution of strategic priorities.
• Initiates and Finalizes business cases, concept papers and marketing plans related to assigned projects.
• Develops Value Propositions for campaigns, activities and products
• Gathers marketing intelligence to determine opportunities to innovate and enhance processes and products, identify market trends and propose recommended actions.
• Provides regular reports on key metrics relevant to the assigned subsegment. 

MINIMUM REQUIREMENTS

• Graduate of any 4-year college course; Preferably in Business, Marketing or Finance
• At least 3 -5 years of relevant work experience in the area of Marketing, Sales, Business Development, Project management, Campaigns, Training in the life insurance/ bancassurance industry; banking experience an advantage
• Special skills : HCD design thinking, basic market research, strong communication skills (Oral and Written), analytical and problem solving skills; high-energy, multi-tasker and can work with aggressive deadlines, able to handle stress well. Presentation Skills, Relationship Management Skills, Events Management, Proficient on MS Office particularly MS Word, Excel and Powerpoint.

Build a career with us as we help our customers and the community live healthier, longer, better lives.

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